What it is
llms.txt is a short plain-text file at yourdomain.com/llms.txt that summarises the business for AI tools: who it is, what it does, where it works and who it serves. It is a newer, optional standard — not every AI tool reads it yet, so treat it as a helpful extra alongside schema and good page content, not a replacement for them.
How this one is written
When you press Generate, we re-scan the live site and Claude writes the file from:
- the business name, services, location and contact details on the site, plus its schema, page titles and descriptions
- the "People Also Ask" questions Google shows for the business's niche and city, so the file answers what people actually search for
- the top local competitors on Google Maps and how their homepages describe them, so the file covers questions they leave unanswered (competitors are never named in the file)
- your Step 2 details and AI Strategy Plan answers, if filled in
The niche and city come from Step 2, or from the scan if Step 2 is empty. If Google questions or competitors can't be found, the file is written from the site alone — the line under the result says exactly what was used. Facts about the business only come from the site and your answers, so check the file before you upload it.
What to do with it
Read it and correct anything that's wrong, upload it to the site's root folder, then re-scan to confirm it's found. AI crawlers that support llms.txt usually pick it up within a few weeks; it helps them describe the business accurately but can't guarantee a recommendation.
Explaining it to a client
"This file tells AI tools, in a format made for them, who you are, what you do and where you work — written around the questions people in your area actually ask Google."
Read the full llms.txt guide →