Is AI Recommending Your Business — or Your Competitor's?
Enter your website URL. We'll show you exactly what search engines and AI assistants see — in under 30 seconds.
Checking Deep Scan access…
What Does This Audit Measure?
TransCanada Digital's AI Visibility Audit scores your website on 5 dimensions that determine whether ChatGPT, Claude, Gemini, and Google's AI Overviews can find, understand, and recommend your business.
JSON-LD markup including LocalBusiness, FAQ, Product, Review, and Organization schemas. Maximum 40 points.
Whether GPTBot (ChatGPT), ClaudeBot (Anthropic), and your llms.txt file allow AI crawlers to read your site. Maximum 15 points.
Load time measured via Google PageSpeed Insights. Faster sites score higher because AI models favour quick, accessible sources. Maximum 20 points.
Title tag, meta description, H1, viewport, and XML sitemap. These help both traditional search engines and AI models identify your content. Maximum 25 points.
HTTPS and 7 security headers (CSP, HSTS, X-Frame-Options, etc.). Displayed on the report but does not affect the visibility score.
All scanning is HTTP-only. No browser or Puppeteer. Your site is never rendered or executed.
How to Read Your AI Visibility Score
Your score is out of 100 and is built from four scored dimensions: schema and structured data (up to 40 points), SEO foundations (up to 25), page speed (up to 20) and AI bot access (up to 15). Security is shown on the report but does not change the visibility score.
Schema carries the largest share because structured data is how machines read basic facts about a business, such as its name, address, hours and services, without guessing from page copy. After schema, SEO foundations (title, meta description, H1, viewport and sitemap) and AI bot access (whether GPTBot, ClaudeBot and your llms.txt file let crawlers in) are often the quickest fixes.
Does the audit run my site in a browser?
No. Scanning is HTTP-only: we request your pages and read the HTML and response headers. Your site is never rendered or executed.
How long does a scan take?
Usually 10–20 seconds. A very slow website can take up to a minute.
Which AI crawlers does it check?
GPTBot (ChatGPT) and ClaudeBot (Anthropic), plus whether you publish an llms.txt file.
Does a high score guarantee that AI will recommend my business?
No. The score measures the technical signals that help AI systems find and understand your business. It does not control what any AI assistant says, and recommendations also depend on your reputation and content.