A broken or missing tracking pixel means Facebook's algorithm can't optimize for purchases. You're paying for clicks but teaching it nothing. Most store owners have no idea.
Run a $27 AuditYour store looks fine on the surface. Under the hood, these issues are costing you money every day.
Your Meta Pixel fires on the homepage but not on checkout confirmation. Facebook sees clicks, never sees purchases. The algorithm optimizes for the wrong thing. Your ROAS drops and you blame the creative.
You uninstalled that review app 6 months ago, but its JavaScript still loads on every page. 12 leftover scripts from deleted apps add 2+ seconds to your load time. Google penalizes you. Shoppers bounce.
42 product images uploaded as "IMG_4892.jpg" with blank alt text. Google Image Search can't index them. AI Overviews can't describe your products. That's organic traffic you'll never see.
Shopify creates /products/blue-shirt AND /collections/mens/products/blue-shirt for every product. Without the right canonical tag, Google splits your ranking power across both. Your competitor with one clean URL outranks you.
Pure HTML analysis — no browser needed, no third-party API costs. Results in under 10 seconds.
Scans for 8 advertising and analytics platforms. Detects pixel ID, verifies base code installation, and checks whether conversion events (Purchase, AddToCart) fire — not just PageView.
A = Meta + GA4 + GTM + eventsCounts every <img> tag. Reports missing alt text, empty alt="", and filename-only alt text (img_4892.jpg). Shows the percentage that are properly optimized for search and AI.
A = 90%+ have proper altIdentifies 30+ known third-party app scripts loading on your page — review apps, chat widgets, upsell tools, heatmaps, and loyalty plugins. Flags ones that may be leftovers from apps you deleted months ago.
A = Clean (no zombies)Catches Shopify's endemic SEO flaw: duplicate /collections/.../products/ URLs. Checks whether your canonical tag correctly points to the clean /products/ version. Prevents Google from splitting your ranking power.
A = Correct canonical| Platform | What We Check | How We Detect It |
|---|---|---|
| Meta / Facebook | Pixel base code + conversion events | fbq('init' + event calls |
| TikTok | Pixel base code + event tracking | ttq.load( pattern |
| Google Tag Manager | GTM container installed | GTM-XXXXXXX pattern |
| Google Analytics 4 | GA4 measurement ID + events | G-XXXXXXXXXX pattern |
| Pinterest Tag base code | pintrk( pattern | |
| Snapchat | Snap Pixel base code | snaptr( pattern |
| Insight Tag installed | _linkedin_partner_id | |
| X / Twitter | Twitter pixel base code | twq('init' pattern |
Paste your Shopify store URL. We fetch the raw HTML — no browser, no Puppeteer, no extensions needed.
8 pixel platforms, every image tag, all third-party scripts, canonical tags, and Shopify URL patterns. Under 10 seconds.
Tracking Health grade A-F. Per-platform status with pixel IDs, fix guides, and direct links to each platform's setup tool.
Each issue has step-by-step fix instructions and a link to the platform's test tool. Fix it, re-scan, verify.
The $27 audit includes Tracking Health + AI Visibility Score + Schema Doctor + Competitor Detection. No subscription needed.
Run a $27 Audit Now