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What Do AI Visibility Terms Actually Mean?

Every word in your report, explained in one or two simple sentences. If your report uses a name you don't recognise, look for it under “Also called”.

0 – 40
Hard to Find
Google and AI tools struggle to find you.
41 – 70
Getting There
You show up sometimes.
71 – 100
Easy to Find
You're in good shape to be recommended.

1 Your Score / 100

Also called: AI Visibility Score, AI Readiness, Visibility Continuum Score™
This score shows how "readable" your website is to machines. If a customer asks ChatGPT, Claude, or Gemini for a recommendation in your city, this number predicts whether you'll be the top answer—or completely invisible.

2 Business Details for Google (Schema) 40%

Also called: Aperture Signals™, Schema Markup, Structured Data, JSON-LD
Schema is the translation layer that turns your website into a language machines actually understand. It's how your website introduces itself to AI. Without it, the AI has to guess what you do—and it usually guesses wrong.

3 AI Tool Access 15%

Also called: Gateway Protocols, Bot Access, GPTBot, ClaudeBot, Crawler Accessibility
Imagine hiring a world-class salesperson but locking them in a closet. That's what happens when you block AI bots. You've built a great site, but you've told the machines they aren't allowed to read it.

4 AI Info File (llms.txt) incl.

Also called: AI Handshake File, LLM Descriptor
This is your business's "elevator pitch" written specifically for AI. Instead of hoping a chatbot figures you out, you hand it a cheat sheet with all the right answers. It is the single fastest way to get recommended.

5 Matching Details Everywhere

Also called: Social Congruency, NAP (Name, Address, Phone), Identity Sync, Entity Trust
If your website, Facebook, and LinkedIn all have different information, AI gets confused. And confused AI plays it safe—it recommends your competitor instead. This meter shows if your brand is "in sync" or flagged as unreliable.

6 Speed 20%

Also called: Velocity Matrix™, Page Speed, Largest Contentful Paint (LCP), Core Web Vitals
Speed isn't just for users; it's for your wallet. Google gives fast websites a "discount" on ads and hits slow websites with a "penalty." Improving your speed is often the fastest way to cut your ad costs.

7 Google Basics 25%

Also called: Semantic Integrity, SEO Health, Title Tag, Meta Description, H1, Sitemap
These are the "ID tags" that tell Google what your pages are about. Leaving them empty is like submitting a resume without a name. Without a proper title and structure, even the best content stays hidden.

8 Questions & Answers Code (FAQ Schema)

Also called: FAQPage Structured Data, Rich Results FAQ
When someone asks Google a question, FAQ Schema is what makes your answer appear in that dropdown box instead of a random Reddit thread. It's like raising your hand in a crowded room—without it, Google doesn't know you have the answer.

9 Where You Work (Service Area)

Also called: Geo, areaServed, Digital GPS, GeoCoordinates
Your text might say you're in Edmonton, but without this code, AI can't be sure. This is the digital GPS tag that pins your business to the map. No Geo data = No local recommendations.

10 Questions Customers Ask Google

Also called: Voice of Customer, People Also Ask (PAA), Search Gap Analysis
We scrape the exact questions your neighbors are asking Google about your industry. Then, we show you which ones you're answering and which ones are costing you leads. This lets you steal the "People Also Ask" box before your competitors do.

11 Competitor Report

Also called: Schema Doctor Pro™, AI Intelligence Dashboard, Battle Map
A report that checks your site and up to 5 competitors side by side, shows where they are ahead of you and where nobody has filled the gap yet, and gives you the fixes to pull ahead. Included in the Monitor plan.

Ready to See Your AI Visibility Score?

Every term on this page matters because AI engines use these signals to decide who gets recommended. Scan any URL in under 30 seconds and see exactly what's missing — with the fix code to close the gaps.

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