How Do You Set Up Social & AI Congruency
for Maximum Visibility?

1 Facebook Business Page

Your Facebook page is the backbone of Meta's identity graph. Every field must match your website JSON-LD exactly.

Fill in these fields:

Facebook Intro Text (copy this):

Facebook Services (add each one):

2 Instagram Business Profile

Instagram gets 6.5 billion searches daily. If your profile contradicts your website, AI doesn't know who to trust.

Setup Steps:

Profile Fields:

Contact Options (in Settings):

3 Google Business Profile

GBP is the single most important signal for local AI recommendations. Your NAP here MUST match your website character-for-character.

4 Website Schema (JSON-LD) Alignment

Your website's structured data is the source of truth. Every social profile must mirror these values.

5 AI Bot Access & llms.txt

AI bots (GPTBot, ClaudeBot, GoogleBot) must be explicitly allowed in robots.txt. The llms.txt file tells AI exactly who you are.

Minimal robots.txt (copy this):

User-agent: *
Disallow: /admin/
Disallow: /api/

User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Googlebot
Allow: /

Sitemap: https://yourdomain.com/sitemap.xml

6 Post-Fix: Content & Social Strategy

After all technical fixes are in place, these ongoing actions maximize your AI visibility.

Content Checklist:

• Create an FAQ page with 10+ questions from your Voice of Customer (PAA data)
• Each FAQ answer is a separate FAQPage schema entry
• Blog post for each PAA question — title = exact question, content = authoritative answer
• Add knowsAbout array to Organization schema with 10–15 niche terms
• Create a Service schema for each service you offer
• Add Person schema for founder/key team members (E-E-A-T authority)

Social Posting Strategy:

• Post at least 3× per week on Instagram — Reels get 2× reach
• Use industry hashtags that match your detected entities
• Cross-post to Facebook Page (Meta Business Suite → auto-publish)
• Your first post should showcase a result from your audit (screenshot the score ring)
• Reply to Google reviews regularly — activity signals freshness to AI
• Post a Google Business Profile update every week (GBP Posts feature)

Hashtag Template (match your website entities):

Re-Scan Schedule:

• Re-scan immediately after completing all fixes above
• Re-scan weekly for the first month to track score improvement
• Launch the AI Intelligence Dashboard after score reaches 60+ to get competitive intelligence
• Monitor congruency matrix monthly — social profiles drift over time

Final Congruency Checklist

Print this out or screenshot it. Every box should be checked before you consider your AI visibility "fixed."

• Business name is identical on website, Facebook, Instagram, and GBP
• Street address matches character-for-character (including NW/NE/SW/SE, Suite #, etc.)
• Phone number is in the same format everywhere (e.g., +1 (780) 807-5710)
• Email is the same on all platforms
• Website URL is linked from every social profile
• Category matches across Facebook, Instagram, and GBP
• Logo / profile photo is the same image file on every platform
• Business description / bio uses the same core messaging
• Hours match on GBP, Facebook, and website schema
• sameAs array in JSON-LD includes Facebook, Instagram, and GBP URLs
• robots.txt explicitly allows GPTBot, ClaudeBot, and Google crawlers
• llms.txt file exists at domain root with business description
• HTTPS is active and properly configured (no mixed content)
• H1 tag exists and describes your business or service
• FAQ schema added for at least 5 PAA questions