Most visitors decide within seconds whether to stay. The Human Clarity Audit reads your site the way a stranger does, takes points off for every confusing moment, and shows you how to fix each one, with examples of what popular websites do instead and why it works.
Check my site’s clarity → Get the $27 auditThe clarity score is included in every $27 audit report, next to your AI Visibility score.
Nobody emails you to say your homepage was confusing. They just leave. Every first-time visitor quietly asks three questions, and if the page can’t answer them fast, the visit is over.
Does the headline say what you actually do, or just sound nice?
Can visitors see themselves in it: their city, their business, their problem?
Is there one obvious button, or five competing ones, or none?
The audit groups everything it finds under the questions a real person is silently asking, so the report reads like feedback from a customer, not a checklist from a developer.
A clear headline that names the product or service.
Copy that names the customer and speaks to “you”.
A supporting line with the benefit, in plain words.
One obvious, well-labelled call to action near the top.
A short, clearly labelled menu with contact and pricing.
Title, headline and heading structure that agree.
Short sentences, scannable sections, works on a phone.
Reviews, ratings, client logos or credentials in sight.
Every page starts at 100. Each confusing signal costs a fixed number of points, so you can see exactly what is dragging your score down and which fix is worth the most.
| What the audit finds | Mark | What the visitor is thinking |
|---|---|---|
| No clear next step on the page | −15 | “I’m interested… now what?” |
| Headline that doesn’t say what you do | −12 | “Nice words, but what do they actually sell?” |
| Buzzwords instead of plain language | −10 | “This sounds like every other company.” |
| Menu with too many options | −10 | “I don’t know where to start.” |
| Not set up for phones | −8 | “The text is tiny; I’m not zooming around this.” |
| No obvious way to contact you | −6 | “If I have a question, who do I ask?” |
| No reviews, ratings or proof | −5 | “Has anyone actually used this?” |
| Buttons labelled “Learn more” or “Submit” | −5 | “Learn more about what?” |
A selection of the checks. The score ends with a verdict: Clear, Somewhat confusing or Confusing.
You don’t just learn what is wrong. Each finding shows the evidence from your page, the reaction it causes, a concrete fix, and how well-known websites handle the same moment and why it works for them.
Add your competitors’ websites and see whose page is clearest to a first-time visitor. The comparison shows:
The audit follows your menu to pricing, contact, services and about pages, up to six pages, and adds site-wide marks for confusion that only shows up across pages:
Problems repeated on most pages are flagged as “fix once, improve every page”.
Your clarity score appears on your audit report dashboard. Re-scan after making changes and the report shows your trend, for example “41 → 58 (+17)”, so you can see the fixes working.
An AI visitor who has never heard of your business looks at your page and tells you, in its own words, what it thinks you do, who it thinks you serve, what it would click next and where it got confused.
Enter your homepage and see your clarity score, the marks dragging it down, and exactly what to change first.
Check my site’s clarity → Get the $27 audit