How is entity analysis different from keyword analysis?

Keywords are individual words. Entities are concepts. AI engines think in entities, not keywords.

What if AI doesn't find any entities on my site?

Your website is essentially invisible to AI. Add structured data (JSON-LD schema) to declare your business entities.

What Does AI Actually See When It Reads Your Website?

The 7 Entity Types AI Extracts

Our scanner uses the same pattern-matching that AI engines use to read your site. Here's what it looks for:

Organization

Your business name, brand identity, and legal entity. AI needs this to know who you are.

Service

The services you offer. AI matches these to customer queries like "plumber near me" or "best HVAC repair."

Location

Cities, addresses, service areas. AI uses this to determine if you're relevant to local searches.

Person

Founders, team members, professionals. Named people add credibility and E-E-A-T signals.

Feature

Unique selling points, capabilities, differentiators. What makes you different from competitors.

Technology

CMS platform (WordPress, Shopify), libraries, frameworks. AI uses this to contextualize your site.

Industry

Your business category. AI classifies you into an industry to match relevant customer queries.

Example: What AI Sees vs What You Think It Sees

What You Wrote	What AI Extracts	Problem
"We offer the best services in town"	Nothing	No specific entity. AI learns nothing.
"Full-service HVAC repair in Edmonton, AB"	Service: HVAC Repair Location: Edmonton AB	Perfect. AI knows what you do and where.
"Contact John Smith, our lead technician"	Person: John Smith	Good. Named people boost credibility.

What You Wrote

What AI Extracts

Problem

"We offer the best services in town"

Nothing

No specific entity. AI learns nothing.

"Full-service HVAC repair in Edmonton, AB"

Service: HVAC Repair Location: Edmonton AB

Perfect. AI knows what you do and where.

"Contact John Smith, our lead technician"

Person: John Smith

Good. Named people boost credibility.

Why Entity Extraction Matters for AI Search

When someone asks ChatGPT "recommend a good dentist in Edmonton," the AI doesn't search like Google. It looks for entities it has already extracted and matched: a dental practice (Organization), in Edmonton (Location), offering dental services (Service). If your site doesn't provide clear entities, you're invisible.

Our scan report shows you every entity AI found on your site — and more importantly, what it didn't find. Each entity type has a clickable fix guide showing you exactly how to add the missing information on your specific platform (WordPress, Wix, Squarespace, Shopify, or custom HTML).

Frequently Asked Questions

How is this different from keyword analysis?

Keywords are individual words. Entities are concepts — a business name, a service type, a location. AI engines think in entities, not keywords. Entity extraction is closer to how AI actually understands your site.

Does the scanner use AI to extract entities?

No. We use deterministic pattern-matching and JSON-LD schema parsing — the same techniques search engines use. This means results are reproducible and precise, not AI-hallucinated.

What if AI doesn't find any entities?

That means your website is essentially invisible to AI. The fix is to add structured data (JSON-LD schema) that explicitly declares your business entities. Our Fix Guide shows you how.

Is entity analysis included in the $27 scan?

Yes. Every scan includes full entity extraction with all 7 entity types, plus platform-specific fix guides for each one.