Discover how every website in our portfolio learns from each other, creating a collective intelligence that makes your website smarter from day one.
In technology, a network effect occurs when a product or service becomes more valuable as more people use it. Think of social media — the more users join, the more valuable the platform becomes for everyone.
We've applied this same principle to web design. Every website we build connects to our central AI engine, sharing anonymized behavioral data that helps every other website in the network perform better.
The result? Your website launches with the accumulated wisdom of dozens of successful sites, thousands of A/B tests, and millions of user interactions — knowledge that would take years to gather on your own.
Anonymous behavior data flows to our AI engine
AI identifies patterns across all websites
System discovers what works and what doesn't
Insights improve every website in the network
See how insights from one industry automatically benefit businesses in completely different sectors.
A pizza shop's website discovered that photos with people in them got 47% more engagement than empty food shots.
An auto repair shop found that showing estimated wait times reduced bounce rates by 52%.
A beauty salon's booking page performed better when the "Book Now" button used action words like "Reserve My Spot."
A property management company discovered that testimonials with specific numbers ("Saved me $2,400/year") outperformed vague praise.
A fitness center found that countdown timers on limited offers increased urgency and signups by 64%.
A coffee shop's mobile site performed 73% better with a sticky "Order Now" button always visible.
We take privacy seriously. The network effect works through aggregated, anonymized behavioral patterns — never individual user data. No personal information is ever collected, stored, or shared.
Think of it like traffic patterns: we know that 70% of visitors scroll past a certain point, but we have no idea who those visitors are. This aggregate intelligence benefits everyone while protecting everyone.
Our proprietary AI engine leverages the latest advances in machine learning and behavioral analytics.
Our AI analyzes how users interact with websites in real-time, identifying patterns that predict conversion, engagement, and trust.
Unlike traditional A/B testing that takes weeks, our network learns continuously from every interaction across all connected websites.
Before you even launch, our AI predicts which elements will perform best based on data from similar businesses and audiences.
Your website doesn't just learn — it adapts. Our system continuously suggests improvements based on evolving user behavior.
Traditional web design is a guessing game. You launch a site, wait months for data, then make changes based on limited information from your own visitors.
With the network effect, you skip the guessing phase entirely. Your website benefits from patterns observed across thousands of users in your industry — and in completely different industries that face similar challenges.
This is the first time small and medium businesses have access to the kind of cross-industry behavioral intelligence that was previously only available to Fortune 500 companies with massive data science teams.
And because the network grows smarter with every website added, early adopters benefit the most — your insights help others, and their insights continuously improve your site.
When you join the TransCanada Digital network, you're not just getting a website — you're getting a living, learning system built to grow your business automatically.
Every client receives secure access to a private dashboard where you can see how your website is performing in the real world. No technical knowledge required — everything is presented in clear, simple language.
Inside your dashboard, you'll find:
See how people interact with your site:
Watch your website through your visitors' eyes.
Your dashboard doesn't just show data — it explains what it means. You'll receive plain-English suggestions like:
Your site includes a built-in feedback tool that lets visitors share quick ratings or comments.
Your website doesn't learn in isolation. It benefits from patterns discovered across every site in our portfolio — without ever sharing personal data or exposing your strategy.
This collective intelligence helps your site launch smarter and improve faster than traditional websites ever could.
Most businesses wait months to understand how their website is performing. You'll know from day one.
And because your dashboard updates automatically, you'll always have a clear picture of what's working, what's not, and what to improve next — without needing a marketing team or technical expertise.
Be part of the first AI-powered web design network. Get a website that learns, adapts, and improves — automatically.
Start Your Smart Website